Hey there, I’m Catherine Cozad!

I bring brands to life through story-driven digital marketing.

I’m a communicator and creative who turns content into community by crafting visuals and narratives that resonate with the power of storytelling. Through strategic, personalized digital media, I help businesses connect with the right audiences, spark engagement, and create meaningful impact.

Software & Tools

Adobe Lightroom
Adobe Photoshop
Final Cut Pro
Canva Pro
Google Suite
Microsoft Office

Instagram
Charleston Coffee Crew

Posts

In August 2025, I began an Instagram account named @charlestoncoffeecrew that promoted some of the best cafes in Charleston, South Carolina. I took my love for coffee and turned it into a passion project, as I engaged with coffee places both in-person and online to tell their stories authentically through writing and visuals on my page. By December 2025, the profile reached 9.5k accounts, with many of the reels reaching between 1k-2.9k views.

The reel promoting Pounce Cat Cafe in Charleston was by far the most successful. After coordinating this post with the business, it reached nearly 3k views and almost 2k accounts. This was a crucial post to helping the account grow, because who doesn’t love cuddly cats and coffee?

Instagram thumbnails designed in Adobe Lightroom and Canva Pro

In addition to showing off cafes on Instagram, we created a reel interviewing the Social Media Manager of The Rise Coffee Bar in Charleston, who shared with our following how she uses Instagram and TikTok to bring the cafe to life through storytelling and fostering an online community. The reel received 1.4k views and reached nearly 1k accounts.

Facebook
Murga Pro Painting Solutions

As a Social Media Intern at Murga Pro Painting Solutions since August 2025, I successfully increased this Charleston painting company’s following by 20% within a month. This was done by implementing the business’ brand kit in posts, creating a consistent content calendar and telling the story of the business through content.

Posts

Murga Pro Painting has a beautiful ability to transform homes through their work, but they have a personal story that I knew they needed to share. I created the idea to write a Facebook post about how this painting business is run by a husband-wife duo local to the Charleston area, adding a sense of authenticity and storytelling. The post was the main catalyst for the business seeing a 20% increase in followers between October to November 2025.

In order to showcase the hard work of Murga Pro Painting Solutions, I designed templates for their Facebook page to show the before and after photos of the work. From November to December 2025, posting these consistently led to 2.9k post impressions.

LinkedIn
G/d/n/a

With g/d/n/a being a growing agency providing AWS and AI solutions for businesses, my role as their Social Media Intern was crucial in increasing their reach through LinkedIn. Since beginning my role in January 2025, the posts I designed, scheduled and wrote contributed to a 183.18% increase in their followers over the last year.

Posts

This design was created to share g/d/n/a’s website re-release, so I created a visual that was simple and eye catching to promote it. The post led to a 54% increase in engagement for the month, and brought g/d/n/a’s online community together to celebrate the website re-launch.

In addition to the website re-release campaign, I also created a video sneak-peak to show the website’s new “Solutions” tab and wrote a caption that explained what the new website would bring to customers. The post saw a 40% increase from typical engagement.